Best and Useful Ways To Connect And Engage Your Audience
If you are smart enough you would soon realize that just having a blog is not enough to grow your audience. You may be sharing useful tips and giving good information but that may not be enough to connect with your readers. So you need ways to connect and engage your audience so that they feel that warmth when they are on your blog. A few of these ways are given here.
Have a personal touch in your conversation
You need to remember that there is a human on the other side. And nobody is interested in talking with a company, robot or even a corporation. In order to start a conversation, you must sound human and talk as if you are conversing with a friend. You must put yourself in your friend’s shoes and imagine the questions going on in your friend’s head. Now attempt to answer those questions. Have a conversational tone. Use everyday words including exclamations such as Yep or Nopes, Hey, Umm, Hell no and so on! Do not use your corporate lingo here as that is not the way you talk with friends! Use short sentences and make your writing simple. You are talking directly to your reader here. So you must use the word “You” often as well as the word I. After all, you are having a face-to-face conversation. You may even pose questions. Basically, your blog must let your personality shine through. So you need to use those phrases that you generally tend to use. This way you are being honest and your blog post will sound just like you.
You may be using metaphors in order to explain abstract ideas. Or else you can use it to make your complex issues appear simple. But there is so much more that metaphors do. If you wish to make your blog posts more vivid and engage with your readers, metaphors can be a great help. Once you are using specific metaphors, your readers will be able to experience your words. Your writing will become more memorable more persuasive and be able to create an impact. Some people like to use metaphors as the theme for their blog post. The best way to work on your metaphor theme is by getting away from your computer. Once you are relaxing, your creative juices will flow better. You can engage better with your readers once you share personal experiences. Also, make use of unusual metaphors and surprise your readers.
Make your readers inspired
You can inspire your readers to change what they believe in. Or else, motivate them enough to take action. And all this can be done through your blog, believe me! You need to empathize with your readers in the beginning of your blog. Once done, tell them that you have a solution to their problems. Now give them tips that are easy to implement and will also make them feel better. While concluding, do not fizzle out. Motivate your readers by igniting their passion so that they get up and take action. Thus just sharing tips is not enough. The readers must be inspired enough to implement those tips.
Do not overwhelm the readers with your expertise
Once you are passionate about your topic and establish your authority as a blogger, you would become a thought leader in that field. But that may not be welcome to your readers. They may not be willing to connect or share with a snotty professor. So you must share your vulnerability too, at times. Show your readers that you are just like them and have made mistakes too. To earn business, you and your readers have to be on the same wavelength.
Do note that blogging is not a one-way traffic. You need to be interested in your readers too. Your blog is also about your reader. Thus answering comments on your blog would not mean just a casual thank you. You need to be honest and try to start a conversation. Make your reader feel that you value them.
Once you use these ways to connect and engage your audience, you would be able to build your following as well as your readership.